Partnership

Our marketing strategy is designed to attract the right visitors to Cochrane and support your business or organization. We contract professional writers, photographers, videographers, drone pilots, content creators, and influencers to highlight Cochrane and the area’s distinct character through:

• Creation of professional images, videos, and video compilations
• Blog stories featuring our partners
• Itineraries to help visitors understand how they can spend time in Cochrane
• Organic content creation on our social media channels
• Digital, print and radio ads
• Direct newsletters to visitors
• Partnerships with value-aligned influencers
• A website presence through our app, website, and trip planner
• The Explore Cochrane Visitor Guide

We don’t just invite guests to Cochrane through marketing, we work with our partners to help them develop sustainable tourism experiences that wow guests,  contribute meaningfully to your business, and improve our community. We do this through:

• Education and networking sessions for members
• A hands-on training program called the “Tourism Mentorship Program” supports businesses in developing new tourism experiences or products to add revenue and expand business offerings.
• Special Events designed to increase visitors to our area, and offer our partners exposure and increased revenues
• Tourism training for frontline tourism and hospitality staff
• Advocacy work at all levels of government
• Investment in leadership and cutting-edge knowledge of tourism trends and best practices
• Participation in interagency organization to ensure we’re supporting the community as a whole

On top of all of the benefits for your business, your partnership is an investment in your community. Your partnership supports:

• Your fellow local tourism & hospitality business owners who benefit from increased economic opportunities, training, advocacy, and development support
• Other community business owners who benefit from the trickle-down of the visitor economy.
• Local not-for-profits pay a reduced membership fee and benefit from event amplification and tourism revenue development support.
• Residents who benefit from an increased standard of living through increased recreation and services and local job market.