About Cochrane Tourism

Cochrane Tourism Association (CTA) is the Destination Management Organization (DMO) for Cochrane Alberta and surrounding areas.  In partnership with the town of Cochrane, CTA is the lead organization that implements the joint Tourism Strategy.   At arm’s length from the municipality, we operate through a Partnership Program focused on promoting the places, services, products, and attractions in Cochrane, the Bow Valley, and along the Cowboy Trail.  

The work by CTA over the past 5 years on the tourism strategy has garnered interest from Travel Alberta as an emerging destination.  The area Cochrane – Sundre – Rocky Mountain House is one of the next Tourism Development Zones in the province. CTA is the lead organization working with the province on a Regional Destination Development Plan and feasibility studies to fund major projects within the zone. This will bring tourism sector development to the region growing and strengthening the visitor economy.

Our Vision

Invite guests from our backyard and around the world to experience Cochrane’s genuine character, welcoming visitors as locals.

Our Mission

Champion the development of a community-focused tourism ecosystem through innovation, collaboration, and creative marketing while acting as stewards for our residents, land, visitors, and economy.

Our Pledge: Community-focused tourism placemaking

As we invite more value-aligned guests to this area, our role as the destination management organization is to be stewards for the community, environment, culture, and economy. We pledge to support the creation of memorable experiences and engage in placemaking while telling the stories of our unique identity and local characters.


Below are our latest media documents.

In The News

Featured local articles about the Cochrane Tourism Association

Cochrane Set for Global Spotlight: Local Tourism Efforts Gain International Recognition

Cochrane, Alberta, [April 15th, 2024] – April 15th to 19th is tourism week in Canada, and Cochrane’s Destination Management Organization, the Cochrane Tourism Association, is celebrating with an exciting announcement. …

Cochrane Tourism promotes six ways to reduce stress

Cochrane Eagle – Howard May – Jun 11, 2023 4:00 PM Cochrane Tourism executive director Jo-Anne Oucharek said getting west-bound travellers to stop inCochrane was one of the main goals…

Future looks bright for tourism sector in Cochrane

Cochrane Now – Written by Noel Edey Monday, Apr 24, 2023, 12:10 PM It’s National Tourism Week and the local tourism sector is excited about what the future holds for the Cochrane…

Cochrane Tourism provides update to Town Council

Howard May – Cochrane Eagle – May 19, 2022, 1:00 PM The Cochrane Tourism Association (CTA) appeared before Cochrane Town council last week to bring them up to date on…

Cochrane Tourism offers new experiences to revive business

Travel and Tour World – Wednesday, June 9, 2021  An interpretive rafting trip down the Bow is one of seven new experiences offered in Cochrane this season following the swift…

Our Team

The Cochrane Tourism Association works hard to ensure we support local! We have a fantastic team of talented individuals right here in our own backyard who help bring our vision to life each and every day!

Take a moment to get acquainted with the hard-working people who embody the feeling of living in our amazing community!

Callandra Caufield

Executive Director

Cochrane Tourism Association

Callandra Caufield

Callandra has over 25 years of experience in the tourism industry and holds a Bachelor of Tourism Management from Thompson River University. She will begin working on a Master of Arts in Interdisciplinary Studies – Sustainable and Community-Centred Tourism – in the fall of 2023 at Royal Roads University.

In her early career, Callandra worked in the Destination Management industry and owned a boutique event planning firm in the Canadian Rockies.  In 2016 she accepted the role of Operations Manager at award-winning tourism operator Alberta Food Tours Inc., where she helped expand the company province-wide, developed innovative food tourism products, and managed company-wide logistics. She joined the Cochrane Tourism team in 2022.

Callandra lives in Cochrane with her husband and two teenage children. She is an avid responsible traveler, cook, gardener, and eater, and in her free time, she teaches people how to grow their own food in an urban environment.

Jacquie Matechuk

Photographer Extraordinaire

Jacquie Matechuk Photography

Jacquie Matechuk

While it’s often said a picture’s worth a thousand words, this is the standard by which our professional photographer,  Jacquie Matechuk holds herself accountable.

Her goal is to create story-telling imagery that is both impactful and alluring; the perfect match for our gifted storytellers. Whether it’s shooting 8 seconds of crazy on a 2000lb bull or the sumptuous presentation of a world-class meal at one of our local restaurants. Her skills behind the lens have earned her six national accreditations and a Top 10 breakthrough in the 2021 World Photographic Cup, but Jacquie values commitment to her community above all.

She continues to work at promoting her fellow Cochranites and their businesses by capturing the feeling of what it is to live, work, and play in this amazing town.

Kailey Leonzio

Social Media Guru

Quirk Social

Kailey Mitchell

Kailey is a born and raised Cochranite, now raising her two beautiful girls in her hometown. Over the past decade, Kailey has worked alongside numerous Cochrane organizations through Social Media and event Management, including Cochrane & Area Events Society and Cochrane & Area Humane Society.

Joining the CTA team in 2018 was a no-brainer for Kailey! She has been working with us to increase our brand awareness through our social channels, while also showcasing our partners and our beautiful town.

Most recently, Kailey has opened The Social Spot. A space for markers, creators, and entrepreneurs to showcase their products through pop-ups, workshops, and other events. A spot where community organizations and small businesses can come together to create something incredible. The Social Spot provides opportunities for the people of Cochrane to come together to support their neighbours, friends, and colleagues.

Cochrane, Alberta is Kailey’s home and her passion. From friendly smiles to Rocky Mountain views, there is just something about this valley town that makes her heart proud and she is so happy to call this beautiful area home.

Our Board of Directors

And here is the team of amazing folks that help us to keep bringing wonderful tourism experiences to our community.

Chris Heier


Julia Lutchman


Dylan Bakker


Jody Donolly-Chimuk


Valerie McCracken


Alannah Gamblin-Jensen


Chris Hartman


Jennifer Wanner