CONTENT DEVELOPMENT
Themed Itineraries – featuring our Marketing Partners Activities/Event/Offerings
Cochrane Tourism contracts professional writers, photographers, videographers, drone pilots, and a communication team to highlight Cochrane’s distinct character through:
✔ No charge to Marketing Partners – content is co-funded through Travel Alberta
✔ Video content selection through an application process
✔ All content must meet CTA Brand Guidelines
TOURISM PRODUCT DEVELOPMENT
The Tourism Product Mentorship Program is being developed by Cochrane Tourism to build the rural tourism market. The pilot of this program was developed in 2020 with the first intake in the fall of 2021. Tourism Marketing Partners can enroll in the program which will provide:
✔ A hands-on training program that will support businesses in developing new tourism experiences or products to add revenue and expand business offerings
✔ Administration and marketing of the products to tourists through a Trip Planner on the Cochrane Tourism website.
✔ Support from other organizations like Travel Alberta and ATB, Business Link and Tourism Cafe
TOURISM PROJECTS
Cochrane Tourism provides exposure and connects you with visitors through:
✔The Explore Cochrane App
✔ The Explore Cochrane Digital Magazine
✔ Event Promotion Partnerships (eg. Explore Cochrane, Dine Out Cochrane)
✔ Featured Events – Event Promotion/Website Feature
✔ Other projects – Dining Guide, Wellness Guide, Trail Map
✔ Partnership Opportunity – Trade Shows (Calgary Outdoor Show, Canada West)
* additional charges for Tourism Projects