Cochrane Tourism Partnership Program

Partnership Program

We are excited to share our 2024 Partnership Programs, now available to Cochrane and area businesses that serve a tourist audience. There are three available options based on your business type.  To learn more or to join our Tourism Partnership Program, please contact Jo-Anne Oucharek, Executive Director at [email protected]

Partnering with Cochrane Tourism is a great investment for local businesses and a demonstration of supporting the development of Cochrane’s tourism sector. CTA partners can connect with new customers, expand their marketing reach, and access resources to support business growth.  Visitors to Cochrane are much more than passers-by. They’re a vital part of our economy. When visitors spend money at our local shops, restaurants, and attractions, their dollars have a far-reaching impact beyond our tourism businesses alone.  The Visitor Economy provides revenue without growth!

Tourism Listing Partner

Listing Partnership Program – Pilot Program extended into 2024.  All tourism sector businesses  will be provided a listing on our three platforms for free with a Town of Cochrane Business License.

(Reg $200/year)

✔ Your business listed with the map location and link on

✔ CTA newsletter

Eligibility: must be a local business or organization in the Tourism Sector

To inquire please email [email protected]

 Marketing Partner

$300/year 

$50 Savings for New Partners in 2024

Our 2024 Marketing Partnership offers a “featured listing” on the home page in 2024 on the website.  Events from our Marketing Partners will also be featured on the events page.

Along with these features, the Marketing Partnership Program will include:

Content development –Our 2024 Content themes will be based on our Marketing Partners.  We will continue to write Travel Journal Stories, Social Media Campaigns and highlight these businesses on all of our channels as well as through our paid campaigns.
Stats – Our Campaigns for 2022 included Adventure, Food & Drink, 2 Wheel Travel, Girls Getaway and Wellness.  These campaigns garnered over 11 million impressions on the website.  These themed campaigns will be the plan for 2024 as we saw great traction on the content produced featuring our Marketing Partners.

Support with developing new tourism products to grow your business – if you have an idea to expand your business offerings, we are here for support, guidance and connection to funding opportunities.
Support – Funding for these new products is available through the Travel Alberta Grant Program.   We connect our Marketing Partners to resources for expansion for these new products. To date, we have assisted our Marketing Partners in securing over $1.5 million dollars in Grant Funding for new tourism experiences.

Opportunity to enroll in the Tourism Product Mentorship Program for hands-on support to help you grow.  This 6 month accelerator connects you with industry experts.  The program supports from through all phases including  CREATE – PLAN – SELL.
Stats – To date there have been 3 intakes for the TMP and we have put 24 businesses through the Program.

✔ Social media promotion

✔ Access to Travel Alberta training and workshops

✔ Opportunity to be part of other tourism projects – Scavenger Hunts, Explore Cochrane Events,  Dine Out

✔Opportunity to be featured in the Explore Cochrane Digital Magazines (audience of over 2500 users with 60% engagement rate)

✔AGM Voting Rights

Eligibility: businesses/organizations that are local, independent, and unique to Cochrane & area. (Travel Alberta guidelines)

To inquire email [email protected]

NFP Partnership

$100/year

Tourism partner and marketing partnership benefits at a discounted rate for not-for-profits, societies, and charities offering tourism activities or events.

Eligibility: Must be a registered not-for-profit society or charity.

MARKETING PARTNERSHIP BENEFITS  

Return on Investment

Our marketing partners see more than 40X their investment by being part of our marketing programs:

✔ Social media promotion ($6,000 value)

✔ Signature video development ($3,000 value)

✔ Travel Journal stories professionally written ($750 value)

✔ Video montage ($500 value)

As a Cochrane Tourism Marketing Partner, you will have the opportunity to work with us on a variety of initiatives as we implement our marketing strategy. We do things like:

Cochrane Information Centre
Krang Spirits
Cochrane Outhouse Races

CONTENT DEVELOPMENT

Themed Itineraries – featuring our Marketing Partners Activities/Event/Offerings

Cochrane Tourism contracts professional writers, photographers, videographers, drone pilots, and a communication team to highlight Cochrane’s distinct character through: 

✔ No charge to Marketing Partners – content is co-funded through Travel Alberta

✔ Video content selection through an application process

✔ All content must meet CTA Brand Guidelines

 

TOURISM PRODUCT DEVELOPMENT

The Tourism Product Mentorship Program is being developed by Cochrane Tourism to build the rural tourism market.  The TMP has successfully mentored 24 businesses through the 2020 – 2023.  Tourism Marketing Partners can enroll in the program which will provide:

✔ A hands-on training program that will support businesses in developing new tourism experiences or products to add revenue and expand business offerings

✔ Administration and marketing of the products to tourists through a Trip Planner on the Cochrane Tourism website.

✔ Support from other organizations like Travel Alberta and ATB, Business Link and Tourism Café

 


TOURISM PROJECTS 

Cochrane Tourism provides exposure and connects you with visitors through:

✔The Explore Cochrane App

✔ The Explore Cochrane Digital Magazine

✔ Event Promotion Partnerships (eg. Explore Cochrane, Dine Out Cochrane)

✔ Featured Events – Event Promotion/Website Feature

✔ Other projects – Dining Guide, Wellness Guide, Trail Map

✔ Partnership Opportunity – Trade Shows (Calgary Outdoor Show, Canada West)

 

* additional charges may apply for some Tourism Projects